Brand and Marketing

In the competitive STR landscape, a strong brand and strategic marketing are essential for capturing the attention of homeowners. Flataway’s expertise in brand and marketing strategies empowers your business with a distinctive brand identity and effective marketing campaigns tailored to your target audience. We guide you through branding exercises that define your unique value proposition, ensuring your services resonate with your ICP (ideal customer or homeowner profile).
Our marketing solutions encompass digital and traditional channels, SEO optimization, and social media engagement, designed to increase visibility, engagement, and conversion rates. With our comprehensive approach, you’ll benefit from enhanced brand recognition, a loyal customer base, and a significant growth of units under management.
In fact, we can even make you famous – we have an entire playbook on how to get media appearances for free, which will elevate your personal brand and establish you as a thought leader in the short-term rental space in your market.